In 2012, Zalman wrote an article for The Globalist seeking to demonstrate how the rigid delineation of 'hard power' and 'soft power' needed to be overcome, to recognize that the use of force requires the right symbolic and cultural effect to guarantee success:
"As long as defense and economic diplomacy remain in a box labeled 'hard power,' we fail to see how much their success relies on their symbolic effects as well as their material ones. As long as diplomatic and cultural efforts are stored in a box marked 'soft power,' we fail to see the ways in which they can be used coercively or produce effects that are like those produced by violence."
Given SAIC's deep involvement in the Pentagon Highlands Forum, and through it the development of information strategies on surveillance, irregular warfare, and propaganda, it is hardly surprising that SAIC was the other key private defense firm contracted to generate propaganda in the run up to Iraq War 2003, alongside TRG.
"SAIC executives have been involved at every stage" of the war in Iraq," reported Vanity Fair, ironically, in terms of deliberately disseminating false claims about WMD, and then investigating the 'intelligence failure' around false WMD claims. David Kay, for instance, who had been hired by the CIA in 2003 to hunt for Saddam's WMD as head of the Iraq Survey Group, was until October 2002 a senior SAIC vice president hammering away "at the threat posed by Iraq" under Pentagon contract. When WMD failed to emerge, President Bush's commission to investigate this US 'intelligence failure' included three SAIC executives, among them Highlands Forum founding member Jeffrey Cooper. The very year of Kay's appointment to the Iraq Survey Group, Clinton's defense secretary William Perry"--"the man under whose orders the Highlands Forum was set-up"--"joined the board of SAIC. The investigation by Cooper and all let the Bush administration off the hook for manufacturing propaganda to legitimize war"--"unsurprisingly, given Cooper's integral role in the very Pentagon network that manufactured that propaganda.
SAIC was also among the many contractors that profited handsomely from Iraqi reconstruction deals, and was re-contracted after the war to promote pro-US narratives abroad. In the same vein as Rendon's work, the idea was that stories planted abroad would be picked up by US media for domestic consumption.
But the Pentagon Highlands Forum's promotion of advanced propaganda techniques is not exclusive to core, longstanding delegates like Rendon and Zalman. In 2011, the Forum hosted two DARPA-funded scientists, Antonio and Hanna Damasio, who are principal investigators in the 'Neurobiology of Narrative Framing' project at the University of Southern California. Evoking Zalman's emphasis on the need for Pentagon psychological operations to deploy "empathetic influence," the new DARPA-backed projectaims to investigate how narratives often appeal "to strong, sacred values in order to evoke an emotional response," but in different ways across different cultures. The most disturbing element of the research is its focus on trying to understand how to increase the Pentagon's capacity to deploy narratives that influence listeners in a way that overrides conventional reasoning in the context of morally-questionable actions.
The projectdescription explains that the psychological reaction to narrated events is "influenced by how the narrator frames the events, appealing to different values, knowledge, and experiences of the listener." Narrative framing that "targets the sacred values of the listener, including core personal, nationalistic, and/or religious values, is particularly effective at influencing the listener's interpretation of narrated events," because such "sacred values" are closely tied with "the psychology of identity, emotion, moral decision making, and social cognition." By applying sacred framing to even mundane issues, such issues "can gain properties of sacred values and result in a strong aversion to using conventional reasoning to interpret them." The two Damasios and their team are exploring what role "linguistic and neuropsychological mechanisms" play in determining "the effectiveness of narrative framing using sacred values in influencing a listener's interpretation of events."
The research is based on extracting narratives from millions of American, Iranian and Chinese weblogs, and subjecting them to automated discourse analysis to compare them quantitatively across the three languages. The investigators then follow up using behavioral experiments with readers/listeners from different cultures to gauge their reaction different narratives "where each story makes an appeal to a sacred value to explain or justify a morally-questionable behavior of the author." Finally, the scientists apply neurobiological fMRI scanning to correlate the reactions and personal characteristics of subjects with their brain responses.
Why is the Pentagon funding research investigating how to exploit people's "sacred values" to extinguish their capacity for logical reasoning, and enhance their emotional openness to "morally-questionable behavior"?
The focus on English, Farsi and Chinese may also reveal that the Pentagon's current concerns are overwhelmingly about developing information operations against two key adversaries, Iran and China, which fits into longstanding ambitions to project strategic influence in the Middle East, Central Asia and Southeast Asia. Equally, the emphasis on English language, specifically from American weblogs, further suggests the Pentagon is concerned about projecting propaganda to influence public opinion at home.
Rosemary Wenchel (left) of the US Department of Homeland Security with Jeff 'Skunk' Baxter, a former musician and now US defense consultant who has worked for contractors like SAIC and Northrup Grumman. SAIC/Leidos executive Jeff Cooper is behind them
Lest one presume that DARPA's desire to mine millions of American weblogs as part of its 'neurobiology of narrative framing' research is a mere case of random selection, an additional co-chair of the Pentagon Highlands Forum in recent years is Rosemary Wenchel, former director of cyber capabilities and operations support at the Office of the Secretary of Defense. Since 2012, Wenchel has been deputy assistant secretary for strategy and policy in the Department of Homeland Security.
As the Pentagon's extensive funding of propaganda on Iraq and Afghanistan demonstrates, population influence and propaganda is critical not just in far-flung theatres abroad in strategic regions, but also at home, to quell the risk of domestic public opinion undermining the legitimacy of Pentagon policy. In the photo above, Wenchel is talking to Jeff Baxter, a long-time US defense and intelligence consultant. In September 2005, Baxter was part of a supposedly "independent" study group(chaired by NSA-contractor Booz Allen Hamilton) commissioned by the Department of Homeland Security, which recommended a greater role for US spy satellites in monitoring thedomestic population.
Meanwhile, Zalman and Rendon, while both remaining closely involved in the Pentagon Highlands Forum, continue to be courted by the US military for their expertise on information operations. In October 2014, both participated in a major Strategic Multi-Layer Assessment conference sponsored by the US Department of Defense and the Joint Chiefs of Staff, titled 'A New Information Paradigm? From Genes to "Big Data" and Instagram to Persistent Surveillance" Implications for National Security.' Other delegates represented senior US military officials, defense industry executives, intelligence community officials, Washington think-tanks, and academics.
John Rendon, CEO of The Rendon Group, at a Highlands Forum session in 2010
Rendon and SAIC/Leidos, two firms that have been central to the very evolution of Pentagon information operations strategy through their pivotal involvement in the Highlands Forum, continue to be contracted for key operations under the Obama administration. A US General Services Administration document, for instance, shows that Rendon was granted a major 2010--2015 contract providing general media and communications support services across federal agencies. Similarly, SAIC/Leidos has a $400 million 2010--2015 contract with the US Army Research Laboratory for "Expeditionary Warfare; Irregular Warfare; Special Operations; Stabilization and Reconstruction Operations""--"a contract which is "being prepared now for recomplete."
The empire strikes backUnder Obama, the nexus of corporate, industry, and financial power represented by the interests that participate in the Pentagon Highlands Forum has consolidated itself to an unprecedented degree.
Coincidentally, the very day Obama announced Hagel's resignation, the DoD issued a media release highlighting how Robert O. Work, Hagel's deputy defense secretary appointed by Obama in 2013, planned to take forward the Defense Innovation Initiative that Hagel had just announced a week earlier. The new initiative was focused on ensuring that the Pentagon would undergo a long-term transformation to keep up with leading edge disruptive technologies across information operations.
Whatever the real reasons for Hagel's ejection, this was a symbolic and tangible victory for Marshall and the Highlands Forum vision. Highlands Forum co-chair Andrew Marshall, head of the ONA, may indeed be retiring. But the post-Hagel Pentagon is now staffed with his followers.
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