The firm benefits from high exposure to the community of members. The community could play an active role in the firm's creation, and could be a source for instant customers. In addition, the community could help the firm solve problems and provide a source of individuals who could become employees.
The firm would receive a halo-effect by being a Social Business. Because the public would look favorably on Social Businesses, a firm could use this in their marketing strategy.
A Pool-Based Social Business is in some
ways like a self-perpetuating, self-sufficient nonprofit, only where
ownership is private. It is a new form of capitalism, one with a
social purpose and with limits to excess. A PBSB is a for-profit
entity that takes full advantage of the market economy. It is
voluntary, not mandated. And it is not a government program. It
provides an avenue for citizens to pool their resources, and in this
way gain control over the economic destiny of society. It is an
alternative to the profit-maximizing model, one that is based on
cooperation and concern for the whole of society. It offers hope as
a business model that could be sustainable through the centuries.
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