1. Greatly encourage public fear of contamination from raw milk
Suddenly, we have government raids on raw milk dairy farmers happening across the country, though people had not been falling ill from raw milk and customers value it highly enough to go far out of their way to buy it. Fear is created, the false history of pasteurization is revived, and it "appears" the public is saved once again from danger! The same raids are now occurring in Canada. Click here.
2. That fear aids in pointing away from an actual source of danger - industrial milk,
industrial milk to which the public has been limited, comes from cows:
a. Eating genetically engineered grains heavily laced with pesticides,
b. Living abnormally confined lives without feeding on grasses,
c. Given antibiotics to cover the diseases they are getting,
d. If they are injected with rBGH, the milk is linked to an increased risk of breast cancer, prostate cancer and colon cancer.
"As detailed in a January 1996 report in the prestigious International Journal of Health Services, rBGH milk differs from natural milk chemically, nutritionally, pharmacologically and immunologically, besides being contaminated with pus and antibiotics resulting from mastitis induced by the biotech hormone. More critically, rBGH milk is supercharged with high levels of abnormally potent IGF-1, up 10 times the levels in natural milk and over 10 times more potent." Click here.
All of those deficiencies and problems are true before the milk is even pasteurized and none of which pasteurization corrects.
And then finally, this industrially degraded milk is pasteurized, at which point the necessary bacteria for absorbing what remained of the milk's nutrients and minerals are killed off.
3. Both while heavily promoting the degraded industrial milk. The inferior industrial milk is delightfully masked by millions of dollars in advertising for Happy Cow campaigns (the milk industry is being sued for the campaign's lies) and for other "flashy makeovers." Click here.
The dairy industry's resurgence is attracting mainstream media attention. The Milwaukee Journal Sentinel published an extensive feature on milk's "flashy makeover." The article, which was picked up by papers in other major markets, outlined the industry's efforts to make milk a more dazzling drink: colorful plastic bottles, kid-friendly flavors, and distribution in fast-food restaurants and school vending machines. The story also pointed out the success of these efforts, including the increase in milk sales at Wendy's and McDonald's restaurants that account for 150 million pounds of fluid milk a year.(Milwaukee Journal Sentinel) Click here.
The California Milk Processor Board is now targeting teens:
"Goodby, Silverstein and Partners created a page on MySpace to promote White Gold and the Calcium Twins, a team of new fictitious characters turned rock stars who spread their love of and devotion to milk through music. TV spots, print ads and PR will also support the promotion.
"The Milk Processor Education Program ... is funded by the nation's milk processors ... committed to increasing fluid milk consumption." Click here.
For the public to have to have the true and only food security of a growing, not shrinking, population of small local farmers, would require a thorough roll back of all oppressive regulations our small farmers are now trapped in and should never have had to bear. Click here. But to accomplish that, liberals would need to begin by confronting their:
1. Misunderstanding of the history of pasteurization - pasteurization was only ever needed for industrial excesses, never for non-industrial dairy farming where bacteria was not a problem but a critically necessary aspect of the milk;
2. Misplaced faith in pasteurization to deliver a worthwhile food
Pasteurization does nothing to correct a host of problems inherent in industrializing milk production;
3. Mistaken fear of the bacteria in milk - bacteria is a necessary and highly valuable aspect of milk which aid in digestion of milk's nutrients and minerals. "L-casei immunitas," an invented name advertised as a very special addition to yogurt that will aid in digestion, is nothing more than lactobacillus which comes for free and in abundance in unpasteurized milk. So, the very bacteria the industry encourages the public to fear suddenly is touted as a "new" scientific contribution when they isolate and sell it themselves.
Upton's Sinclair's book, The Jungle, was misunderstood by the public as well. It was solely about the industrialization of meat, but the public's fear and outrage have been used by industry/government to impose massive and inappropriate regulations on small local farmers - though the industrial conditions Sinclair reported didn't and still don't exist with them. Those regulations have taken from farmers the right to slaughter animals on their own property and to sell to neighbors, something that they had done for centuries without problems. Those regulations, in fact, have centralized production further and thus compounded the very problems Lewis sought to address. Rather than applying regulations ONLY at the source of the problem - industry - government, guided by industry, has crushed farmers outside the industrial system with regulations while relaxing standards for industry and failing to spend tax dollars to even inspect the still existing intolerable conditions in corporate contaminated animal factories, disease-ridden feedlots, and immense and filthy slaughterhouses.
Public fear which originated solely from industrial food contamination is used by industry to impose industrial-sized "food safety" regulations on small clean raw milk dairy farms and in this way regulations become an effective (and unseen weapon) against the milk industry's competition - real farmers and the whole, nutrient-dense, healthy food they produce.
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