That was arguably a case of synecdochic intent gone amok. Warner used a term that he believed had one set of connotations (the whole standing in for the parts, perhaps), when it fact it turned out to be nothing more than ugly name-calling.
We ought to expect more from synecdoche than that. After all, it's such a fancy word. Can't we find some fancy uses for it that does not require voters to listen to politicians who say one thing, but mean something else entirely?
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